Hugo

When dark-mode CSS hides ad containers or ad blockers strip theme variables — diagnose and fix both.

In-article placement, sidebar sticky, and auto-ads off. Real CTR lift without template fork.

Lazy-load banner and native ad units with shortcodes. Pass Core Web Vitals with async injection.

HUGO_BASEURL, HUGO_VERSION, production flags, and injecting analytics IDs without committing secrets.

Deploy fingerprinted assets, submodules, and custom domains with GitHub Actions. Fix MIME and path errors.

When old posts, images, or CSS linger after deploy — hugo --gc, resource cache, and CDN purge checklist.

Git-connected build, custom domain, cache headers, and preview branches. Faster than Vercel for static Hugo.

Vercel Hugo deploy fails with exit 127 or unstyled pages? Set HUGO_VERSION, init git submodules, fix baseURL and output directory.

Cut 140 KB of dead CSS from PaperMod without ejecting the theme. Hugo Pipes + PurgeCSS in CI.

Ship a helpful 404 with search, recent posts, and correct HTTP status on static hosts that default to soft-404.

Configure languages, translation links, and hreflang without subdomain chaos. Battle-tested for 3 locales on Vercel.

Ship client-side search on Cloudflare Pages free tier. 800 posts, sub-50ms queries, no SaaS bill.

Remove theme JavaScript you don't need. Cut TBT from 340ms to 40ms on a PaperMod blog with zero feature loss.

Use Hugo Pipes to serve WebP with lazy loading — no JavaScript, no Cloudinary. Real config for posts with 20+ images.

Override shortcodes in layouts/shortcodes/ instead of forking PaperMod. Callout, tip, and warning blocks that survive theme updates.